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LinkedIn Professional: Profile Development Tips

By Tiffany Waddell Tate posted 08-14-2018 08:02

  

Most career development professionals are familiar with LinkedIn as a tool for students and alumni to build connections, but I am frequently surprised by the number of professionals who don’t quite know how to maximize their digital presence online. LinkedIn is one of many tools you can use to create a digital stamp that embodies your personal & professional brand – why not maximize your profile to assist students who may use you as an example?

If you are curious about how to create or update your profile to make your brand statement clear and noticeable, check out these five tips to make your profile pop today!

PROFILE PHOTO
Make sure your photo is a professional headshot. No need to pay for a full photoshoot, but I highly recommend having a friend or colleague snap a photo of you with a solid light-colored or natural background behind you.  Once you have a few that you like, crop it to include no more than your mid torso and above. If you are in education or recruiting, you can likely have a bit more fun with your choice of dress in the photo, so let your personality shine through! Profiles with fresh headshots definitely get more traffic than those without.

HEADLINE
Instead of writing a boring snippet that just includes your job title (that’s in your experience section anyway!) try thinking of a brief, but creative description of what you do or what you’re particularly adept in. Who are you, independent of your professional title? For example, if you started own your company, instead of saying “CEO of Fran’s Cupcake Company” try “Dessert aficionado with a passion for sprinkles” which will definitely make your profile stand out. If you work in a more traditional or conservative space, however, it is also a good idea to highlight the core skill set or motivation that drives your work. For example, if you work for a creative marketing agency, you might try something like “Marketing manager with a keen eye for design.”

SUMMARY
While many people think of LinkedIn as an online resume, it’s definitely more than that. The summary section allows you to craft a (brief) statement that tells your story. What are you passionate about? What drives you? Specifically, what are you good at and how does it assist you in making things happen? Are there topics or experiences that you have that contribute to your overall value that may or may not be tied to your current position? Write about it here. LinkedIn tends to come up in the top 5 results when someone Googles your name, so make every word count!

VANITY URL
Like most social networks and blogs, you have the option within your profile to create a “Vanity URL” which is a shortened web address for your page that fits nicely onto a business card or e-mail signature. Vanity URLs also make your profile easier to find in online search engine results.

RECOMMENDATIONS
I like to think of recommendations as “living references,” because your personal brand is not just what you say about yourself – it includes what others have to say about you, too! Asking colleagues, clients, or former supervisors for LinkedIn recommendations can only strengthen your professional digital presence. Bonus pro tip: it is better to give than receive! If you ask someone to write a recommendation for you, offer a recommendation in return – or at least send them a thank you note. It’s only proper!

What tips do you leverage to make your profile pop? Drop them in the comments below!

 NOTE: A student-directed version of this blog is available for NACE college members to use on their websites.

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